Love and Other Drugs – Hard Sell

Love and Other Drugs is a recent movie starring Jake Gyllenhall and Anne Hathway directed by Edward Zwick. It is a movie which starts of a romantic comedy and becomes a serious romantic drama by the end with themes as varied as Phamaceutical Marketing, Parkinson’s disease and the mismatched but free-spirited couple who cant help falling in love.

Jake Gyllenhall plays a marketing guy who can sell anything to anyone, especially if that anyone is a woman. He is a natural charmer, smooth talking casanaova who doesn’t hesitate to bed his customer and undercut his opponent to sell. He is a Medical Representative for Pfizer trying to sell anti-depressant drugs to the Doctors and trying them to prescribe his drug over the rival’s more successful one. He meets Anne Hathway suffering from early symptoms of Parkinson’s disease,  a free spirited woman who is perhaps the first one not to fall for him. As it happens the two gets attracted towards each other and have endless rounds of sex and fun but are wary of commitment or their own reasons.

The film starts of with a fast pace and shows the cut-throat pharmaceutical market of prescription drugs in America and how doctors and medical representative gang up for their mutual benefits. The film changes tracks into a romantic drama and concentrates on the sex-affair between the leads and onset of Parkinson’s disease in Anne Hathaway’s character Maggie Murdoch.  Jake Gyllenhall’s Jamie Randall tries his best to get a cure for the incurable disease and helplessly falls in love with her but Maggie does not want anyone’s support in her life. The launch of sex-drug Viagra propels Jamie as one of the leading and most popular medical rep translating into a promotion to Chicago. But he realizes how much he desires Maggie, Jamie lets go that and in the end the couple is seen to be living together.

The film is strictly okay for a one time watch and promised lot more in the first half but settles into an ordinary romantic drama by the end. Anne Hathaway acts powerfully and is completely uninhibited. Jake Gyllenhaal perfectly suits as the charming, smooth talking casanova sales representative. The movie is quite well shot but feels slightly longer and dragging by the end. The movie has some real strong and bold sex scenes and situations and its safe to assume that this movie would never release formally in Indian theaters.

My Ratings – 6.5/ 10 –  Watch it for sizzling chemistry between the leads and a nice inside view of the murky pharmaceutical market of America

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